![]() ![]() For example, on platforms like Twitter that have adopted muted autoplay, go visual with your content. Use visual conventions to connect with your audience, including background elements, costumes and even facial expressions to emphasize key facts.Įach social media platform has its own unique quirks, which means you should optimize your 30-second video so that it has as much reach as possible. ![]() In reality, creating something completely original can confuse your audience. You don’t need to reinvent the wheel when you’re making 30-second videos. Make sure you have a solid understanding of how objects in your video relate to each other and decide the direction of movement if you plan on including any in your video. Develop a quick storyboard that serves as your guide to the order of scenes. Include description and narration, and if you go over the word limit, simply split the video into a series of two to keep the information digestible.Īfter you’ve refined your script, you can start visualizing the scenes you’ll use in your 30-second video. Most English speakers can say around 150 words per minute, so it follows that a 30-second video should have a script of 80 words, maximum. Since brevity is important here, keep your word count to a minimum. Create catchy titles that are scannable, informative and understandable at a glance.Įven short 30-second videos should have scripts to help you plan and organize your video. The right kind of title will give your audience all the information they need to get them to click on and watch your video completely through. Your audience is bombarded by video content and other advertisements all day long, which means you need to do everything you can to attract and retain their attention. ![]() Here’s how to create an attention-grabbing 30-second video that tells a story and evokes emotion in a matter of seconds. Whether you’re giving new viewers a snapshot of your brand or you’re introducing a new product, 30-second videos can communicate your values to your audience in an easy-to-digest format. The most successful short videos are straightforward and feature a simple message or call to action. ![]()
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